With a growing population of 8.5
million, New York City has witnessed the most robust population growth
since the 1920s. As the city reacts to the influx of residents, it
struggles to stop the overwhelming amount of litter on the streets.
Each day we research online the most hated celebrities in America, and place their face on specially designed trashcans around the city. Not only did New Yorkers engage with our initiative, they loved the idea so much they would pick up litter off the ground just to trash their vote.
